How to enhance your PR strategy in the digital age

Social media and digital applications are always changing.  Familiarising yourself with these new digital platforms could help you take advantage during a social media campaign. Here are a few useful hints and tips to develop your brand and potential engagement with clients in the future.

Real time marketing

This is a technique that is being used more and more on Facebook and other forms of popular social media. It can be used in a variety of different ways and often run through advertisements on a page.

  • Identifying your location and advertising things in your area.
  • Selling products or services from websites you have recently visited.
  • Event/social media marketing. For example, internet sensation Salt Bae and his cooking technique that went viral.

Visual content

It might seem obvious but visual generated content is more appealing and will attract people to your website or Facebook page. Nobody wants to see a page full of hard coded text and no visual content to keep the reader engaged. With Google Analytics, you are able to pin point how long a user stays on your page for.

A man by the name of Jakob Nielsen came up with a theory on Eye tracking, shortly named the F-pattern. He discovered that often the user’s eye scanned in an F pattern when engaging with content. This means that you must ensure text is not bulked together in one paragraph. Companies like the BBC tend to do this very well, where the text is nicely organised and the most important information is at the start of the article. Keeping the reader engaged and successfully informed.

Do YouTube well

YouTube can be a great way of generating cash when you get enough views on your selected videos. You are able to adjust your settings to monetise your videos and therefore get paid by YouTube when your content reaches a specific stage. This is not only good because of the financial incentive, it is a great way to increase interest in your latest campaign or business idea. Therefore boosting engagement in your page as well as awareness of your brand.

On the other hand, people are likely to engage with video content better than static photographs. Since some of the most viewed videos on YouTube are of cats and animals. People are more interested in this content rather than someone trying to advertise their brand. This is why if you combat both areas it may lead to success for your company or PR stunt.

 

Pay attention to Analytics

Our favourite search engine Google, offers a variety of different analytical software for free of charge. These enable you to monitor your content and consider how high your organisation sits on the Google rankings.

You can observe how long customers spend on your website and monitor the amount of click throughs to certain pages. This can be hugely beneficial for pin pointing improvement in your work.

There are other paid for pieces of software such as Sprout Social, which can help improve content engagement to your website.

 

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