How a London Furniture business did the most ingenious PR stunt

On the 25th November 2015, the Nill’s furniture shop in Edmonton North London was vandalised by three young men.

The over night break in disrupted the Turkish owners during the opening period of the new furniture store. Dispute this unwanted event, all but one piece of furniture was recovered from the spray paint.

Since visiting the area, I discovered that this piece of vandalism was completely staged by the Turkish owners, who thought it would be the best way to get publicity for the new store about to open.

What a fantastic way to get media exposure! Especially as most of the damaged furniture was recovered, making it even more of a stunt to pull off and salvage stock.

 

 

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How A London Business Made £30k

Since the Christmas break I have taken the opportunity to do some work with my friend in London for a couple of weeks.

Based in Stoke Newington, London , the family run business named Coban, has been around for 25 years. Coban first started predominantly in photography, specilasing in weddings, where both video and photography elements are championed.

Looking more into the future, Coban has decided to branch off from photography into other areas of the market.

The newly launched website.

Yalcin Coban, had a passion for homeware and wanted to bring a product to the market that was unique and solved problems that he faced in the kitchen and at home.

He launched his campaign on kickstarter which is one of the most popular websites for crowdfunding and helping an individual fund a project. He set out by attempting to generate £9500.00 and successfully achieved this by raising an astonishing £33,580!

Check out the newly designed website.
Using the perks of Kickstarter, he issued many prizes and gifts which gave the audience more of an incentive to fund him.

This goes to show the power of crowdfunding and how it can make people’s goals a reality.

Younger brother Mahmut Coban decided he wanted to branch out the business even further. He set out by introducing his own clothing brand, specialising in British made products, mostly leather accessories initially. Having an keen interest in motorbikes, he also developed a unique skill in building bikes from scratch using spare parts found on other bikes. This is another service which he offers in the store and advertised online.

Check out the website here.

Unfortunately the Kickstarter campaign failed to make the £15,000 target, because of the campaign being launched before it was ready. Considering this bad start, Life In Paradigm has done well as a brand, with its inclusion in the ASOS online marketplace.

The store in Stoke Newington has been transformed into an actual retail store rather than just a wedding studio. Selling other British made products with a aim to produce more of their own branded clothing.