Cohesive Communications Internship

My 5-week internship took place at a PR and marketing agency called Cohesive Communications, who specialise in B2B tech upstarts from around the globe.

I helped out on a number of accounts, from cloud data management vendor Rubrik to IT security solutions provider Barracuda Networks.

My responsibilities included:
– Attending weekly Monday morning catch-ups.
– Attending account meetings, discussing strategies.
– Analysing and tracking client media coverage.
– Informing team of any cyber security breaking news.

Tasks

– Media Relations: I successfully pitched to a number of tech journalists, securing interviews at VM World Europe & Barracuda’s Partner Event in London.
– Completing write ups to enter client into various award programmes.
– Social media research and analytics. Used Buzzsumo to monitor tech based content and influencers.
– I documented the Bike To Work scheme that the company took part in and edited a Vlog style video ready for social media.
– Helped compile a tweet social calendar in the build up to a client event.
– Wrote a blog on the company website about my experiences.

Successful at:

  • Pitching to journalists was enjoyable once I had got to grips with the process.

I didn’t have great amount of confidence from my previous placement so being able to overcome this was a bit positive for me.

From a media relations point of view, I felt I build up particular relationships with certain journalists. Zac Emmanuel from Computer Weekly was a recent graduate so felt like we were on similar levels. It was great persuading the journalists to book in for an interview and tick them off the media list. As I’m sure many people know, it is hard getting a journalist to answer the phone let alone have a conversation with them.

Struggled with:

  • I think because I enjoyed the placement so much, there wasn’t a great deal I personally felt I struggled at – I was always keen to get my teeth stuck into something.

In the first few weeks I was still getting used to things so that was likely to be my most vulnerable patch.

We had a team meeting about content and ways of developing the website. Another intern was there and she was a lot better at brain storming. I didn’t understand the tasks so my points were a bit vague. Looking back on it, it probably would’ve been more progressive to think of loads of ideas and explain how they were relevant. Create more of a discussion.

Other than that I thought it was a fantastic placement and I learn a lot!

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Book Review – David Randall – Great Reporters

An inspiring and thought provoking read from one of Britain’s most iconic journalists

Following from the must read The Universal Journalist, Randall brings us the insightful Great Reporters. A timeless echo of history, remembering the legends of reporting throughout the years. While The Universal Journalist was a very much how-to guide, in Great Reporters, Randall reinforces the dedication of the reporters and the hostile environments of war reporting.

 

The book puts emphasis on the struggle of war reporting and the attributes and skills needed to be a successful journalist – how to stand out from the crowd. Determination and perseverance are clearly highlighted by Randall. From Floyd Gibbons surviving nine wars with his eye blown out in the field, to Meyer Berger revising the ‘Eye graphs’ to secure his entrance into the battle field. The author’s passion and dedication to the industry adds inspiration and a great incentive to gain a career of similar stature.

Randall takes us back in time through historical events that have helped shape the journalistic industry of today. The heroic William Russell is described as being ‘the first journalist to cover a conflict’ Throughout the Crimean war until sadly passing away in 1907. Great Reporters helps explore how much journalism has changed and how it will continue to change in the future. One chapter briefly discusses Russell’s salary of being an appalling £600.00. When in fact the average journalist nowadays earns forty times more than Russell at £24.000 per year.

As the historical themes continue to roll out throughout the book, David Randall brings significant reference to the events leading up to the terrible and tragic events which unfolded throughout Germany from 1941 to 1945. What could have happened to prevent one of the world’s most horrific genocides. Enter George Seldes, “A reporter who got up the noses of the high and mighty” The chapter speaks of world war one and president Hindenberg serving as the second president of Germany. Seldes and three other correspondents ignored the travel ban in Germany and decided to track down Hindenberg to interview him. The US army heard of this and threatened them with breaching military law if the ground breaking interview with Hindenberg was published.

Seldes claimed in his autobiography “I believe it would have destroyed the main planks on which Hitler rose to power” This is a iconic and remarkable moment in history. This could have prevented the damaging and destructive nature that came with the rise of Hitler. Leaving a chilling hindsight that such events may not have happened if the interview was published. Those six million innocent men, women and children may have had their lives spared from the effects of the mind numbing holocaust.