Cohesive Communications Internship

My 5-week internship took place at a PR and marketing agency called Cohesive Communications, who specialise in B2B tech upstarts from around the globe.

I helped out on a number of accounts, from cloud data management vendor Rubrik to IT security solutions provider Barracuda Networks.

My responsibilities included:
– Attending weekly Monday morning catch-ups.
– Attending account meetings, discussing strategies.
– Analysing and tracking client media coverage.
– Informing team of any cyber security breaking news.

Tasks

– Media Relations: I successfully pitched to a number of tech journalists, securing interviews at VM World Europe & Barracuda’s Partner Event in London.
– Completing write ups to enter client into various award programmes.
– Social media research and analytics. Used Buzzsumo to monitor tech based content and influencers.
– I documented the Bike To Work scheme that the company took part in and edited a Vlog style video ready for social media.
– Helped compile a tweet social calendar in the build up to a client event.
– Wrote a blog on the company website about my experiences.

Successful at:

  • Pitching to journalists was enjoyable once I had got to grips with the process.

I didn’t have great amount of confidence from my previous placement so being able to overcome this was a bit positive for me.

From a media relations point of view, I felt I build up particular relationships with certain journalists. Zac Emmanuel from Computer Weekly was a recent graduate so felt like we were on similar levels. It was great persuading the journalists to book in for an interview and tick them off the media list. As I’m sure many people know, it is hard getting a journalist to answer the phone let alone have a conversation with them.

Struggled with:

  • I think because I enjoyed the placement so much, there wasn’t a great deal I personally felt I struggled at – I was always keen to get my teeth stuck into something.

In the first few weeks I was still getting used to things so that was likely to be my most vulnerable patch.

We had a team meeting about content and ways of developing the website. Another intern was there and she was a lot better at brain storming. I didn’t understand the tasks so my points were a bit vague. Looking back on it, it probably would’ve been more progressive to think of loads of ideas and explain how they were relevant. Create more of a discussion.

Other than that I thought it was a fantastic placement and I learn a lot!

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